Is a matrix multiplied with its transpose something special?

The main thing is presumably that $AA^T$ is symmetric. Indeed $(AA^T)^T=(A^T)^TA^T=AA^T$. For symmetric matrices one has the Spectral Theorem which says that we have a basis of eigenvectors and every eigenvalue is real.

Moreover if $A$ is invertible, then $AA^T$ is also positive definite, since $$x^TAA^Tx=(A^Tx)^T(A^Tx)> 0$$

Then we have: A matrix is positive definite if and only if it’s the Gram matrix of a linear independent set of vectors.

Last but not least if one is interested in how much the linear map represented by $A$ changes the norm of a vector one can compute

$$\sqrt{\left<Ax,Ax\right>}=\sqrt{\left<A^TAx,x\right>}$$

which simplifies for eigenvectors $x$ to the eigenvalue $\lambda$ to

$$\sqrt{\left<Ax,Ax\right>}=\sqrt \lambda\sqrt{\left<x,x\right>},$$

The determinant is just the product of these eigenvalues.